When starting a business, many people think about the difficult aspects of a startup like the business plan, funding, and other startup essentials. However, one of the hardest parts about creating a new business is figuring out the best name for the company. While it may seem like deciding on a name would be a simple task, that an idea for a name would just come to you during the planning process, that is not always the case.
Sometimes, especially for more obscure businesses, finding a name can seem downright impossible. While many names may come to you, finding one that you are comfortable with and can imagine using for years and years can be a daunting task. This name will be on every piece of merchandise, marketing, and promotional item for the life of the business. Imagine having to brand everything with the name of a business that you grow to dislike. Or even worse, a name that other people just don’t understand. The risks of naming a new business mean that the naming process should not be taken lightly. Fortunately, there are services that help people like you to find the perfect name ideas for your company. 

There are two common ways that business owners source help for finding the best business name ideas. These two sources are naming services, like NameEstate.com or a company name generator. These options will both generate a name for your business, but only one of these options is the standout leader and best choice for your business naming needs.

Cons of Company Name Generators
A quick online search will unearth all kinds of company name generators. Some are free, some are paid, and all have major flaws. Deciding to use a company name generator means you are ultimately leaving the naming decision of your business to a computer program. You wouldn’t allow a computer to decide which business you enter or make purchasing and marketing decisions, so why would you allow it to name a business that will be your livelihood? If you plan on using a company name generator, expect to run into some of the following issues.

Irrelevant Names
Typing a few words into a search bar simply does not result in an appropriate business name. The names that surface are usually the words you have typed in already but in a different order. Or, it will produce a few keywords with random words, like names of animals, that simply don’t make sense. Unless you would like to name your cool software company something like “Elephant Ink Software,” a company name generator is probably not your best choice.

Poor Results
Many of the results created by these company name generators are not only completely irrelevant, but also all sound about the same. Since these generators work by basically randomizing your keywords and spitting them back out, a lot of the results will be extremely similar. Trying to wade through these poor results, which all sound or look about the same, can end up making picking a company name even more difficult.

Unavailable Domains
With most company name generators, the availability of domain names is not something that is checked on. This means that, even if you can find a suitable name from these generators, you may go through all the work of making your domain only to find out that the name is already taken. This can be incredibly disappointing and frustrating.

Generic-Sounding Names
There is nothing worse than a company name that doesn’t have any of the owner or business’s personal flair. Every company deserves a name that makes potential customers understand what they’re all about. For example, if you are working on a cool startup creating gaming software, a boring name like “Game Developing” just doesn’t fit. A company name generator can’t understand, appreciate, and find a fitting name for your cool and edgy company.

Names Sound Like Other Company Names
Perhaps one of the more disastrous outcomes of using a company name generator is ending up with a name that sounds like another company. While it may bring a few people your way in the beginning, in the long run, you will end up competing with, and be losing business to, a company that just happens to have a similar name. Depending on the business and prominence of the other company, this could completely ruin your chances of having a successful business. 

Pros of a Naming Service
Unlike the risky choice of using a company name generator, a naming service like NameEstate.com is a great way to find the perfect business name. There are so many things that make a naming service a much better choice.

Relevant Names
Rather than confusing results that don’t relate to your company, naming services will find the best, most relevant names that will be the perfect fit for your business.

Short and Pronounceable Options 
The name suggestions that are found with a naming service are short and pronounceable. This means that potential customers will not be confused about the services you offer or turned off by an unappealing name.

Names are Focused on your Business Category
Naming services will provide you with name suggestions that fit the business category your company is in. Rather than jumbling up words that sort of relate to your business, a naming service really gets what you do and that reflects well in the names given.

Names are Picked by Experts
Rather than leaving the naming of your business up to a computer program, naming services give you name suggestions that are hand-picked by experienced naming experts. This means that each business gets the time and care it deserves when being named.

Find the Perfect Name Today
It is well established that a company name for a new business is not something to be taken lightly. This name is what will draw in new customers, brand your business, and help to explain what your company does. To leave these important tasks in the hands of a company name generator is incredibly risky and ill-advised. Instead, make the smart decision to use a naming service, like NameEstate.com, when deciding on your company name.


When starting a business, many people think about the difficult aspects of a startup like the business plan, funding, and other startup essentials. However, one of the hardest parts about creating a new business is figuring out the best name for the company. While it may seem like deciding on a name would be a simple task, that an idea for a name would just come to you during the planning process, that is not always the case.
Sometimes, especially for more obscure businesses, finding a name can seem downright impossible. While many names may come to you, finding one that you are comfortable with and can imagine using for years and years can be a daunting task. This name will be on every piece of merchandise, marketing, and promotional item for the life of the business. Imagine having to brand everything with the name of a business that you grow to dislike. Or even worse, a name that other people just don’t understand. The risks of naming a new business mean that the naming process should not be taken lightly. Fortunately, there are services that help people like you to find the perfect name ideas for your company. 

There are two common ways that business owners source help for finding the best business name ideas. These two sources are naming services, like NameEstate.com or a company name generator. These options will both generate a name for your business, but only one of these options is the standout leader and best choice for your business naming needs.

Cons of Company Name Generators
A quick online search will unearth all kinds of company name generators. Some are free, some are paid, and all have major flaws. Deciding to use a company name generator means you are ultimately leaving the naming decision of your business to a computer program. You wouldn’t allow a computer to decide which business you enter or make purchasing and marketing decisions, so why would you allow it to name a business that will be your livelihood? If you plan on using a company name generator, expect to run into some of the following issues.

Irrelevant Names
Typing a few words into a search bar simply does not result in an appropriate business name. The names that surface are usually the words you have typed in already but in a different order. Or, it will produce a few keywords with random words, like names of animals, that simply don’t make sense. Unless you would like to name your cool software company something like “Elephant Ink Software,” a company name generator is probably not your best choice.

Poor Results
Many of the results created by these company name generators are not only completely irrelevant, but also all sound about the same. Since these generators work by basically randomizing your keywords and spitting them back out, a lot of the results will be extremely similar. Trying to wade through these poor results, which all sound or look about the same, can end up making picking a company name even more difficult.

Unavailable Domains
With most company name generators, the availability of domain names is not something that is checked on. This means that, even if you can find a suitable name from these generators, you may go through all the work of making your domain only to find out that the name is already taken. This can be incredibly disappointing and frustrating.

Generic-Sounding Names
There is nothing worse than a company name that doesn’t have any of the owner or business’s personal flair. Every company deserves a name that makes potential customers understand what they’re all about. For example, if you are working on a cool startup creating gaming software, a boring name like “Game Developing” just doesn’t fit. A company name generator can’t understand, appreciate, and find a fitting name for your cool and edgy company.

Names Sound Like Other Company Names
Perhaps one of the more disastrous outcomes of using a company name generator is ending up with a name that sounds like another company. While it may bring a few people your way in the beginning, in the long run, you will end up competing with, and be losing business to, a company that just happens to have a similar name. Depending on the business and prominence of the other company, this could completely ruin your chances of having a successful business. 

Pros of a Naming Service
Unlike the risky choice of using a company name generator, a naming service like NameEstate.com is a great way to find the perfect business name. There are so many things that make a naming service a much better choice.

Relevant Names
Rather than confusing results that don’t relate to your company, naming services will find the best, most relevant names that will be the perfect fit for your business.

Short and Pronounceable Options 
The name suggestions that are found with a naming service are short and pronounceable. This means that potential customers will not be confused about the services you offer or turned off by an unappealing name.

Names are Focused on your Business Category
Naming services will provide you with name suggestions that fit the business category your company is in. Rather than jumbling up words that sort of relate to your business, a naming service really gets what you do and that reflects well in the names given.

Names are Picked by Experts
Rather than leaving the naming of your business up to a computer program, naming services give you name suggestions that are hand-picked by experienced naming experts. This means that each business gets the time and care it deserves when being named.

Find the Perfect Name Today
It is well established that a company name for a new business is not something to be taken lightly. This name is what will draw in new customers, brand your business, and help to explain what your company does. To leave these important tasks in the hands of a company name generator is incredibly risky and ill-advised. Instead, make the smart decision to use a naming service, like NameEstate.com, when deciding on your company name.

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